This airline started working since long and it is providing state of the art traveling services to the passengers. This airline has significant share in the market in Australia and it is getting people due to various services at the ground and in the air. The airline has made many strategic alliances with various other international airlines and it got the facilities in other countries, where it operates.
In performing the development of strategies, the strategic managers are required to consider various internal as well as external environment factors because these factors have a direct impact on the performance of the organisation.
In this strategic management assignment, the organisation selected in performing its strategic analysis is Qantas Airline. The airline is known as the flag line carrier of Australia and has been known as the most premium airline providing air travel services internationally. The major areas that will be covered within the analysis of Qantas Airline would be its external and internal environment and the ways in which they impact the operational performance of the airline.
The analysis will mainly based on important strategic tools such as PEST analysis, strategic review of existing business practices of Qantas through resource based view analytical tools, value chain analysis etc. Finally, the challenges faced in implementing these strategic tools will be analysed to conclude this strategic management task.
External Environmental Analysis of Qantas The external environment as faced by most of the firms is highly turbulent, complex and global and to effectively deal with such difficult environmental situations, most of them engage in external environmental analysis Hoskisson, Hitt and Ireland, However, an effective understanding of external environment can become possible through undertaking PEST analysis which stands for political, economical, social and technological factors.
The external environmental factors have direct bearing Political factor of qantas the performance of the firm and the strategies and tactics as adopted by them are highly influenced by the external environmental conditions Henry, In respect to Qantas Airline, an evaluation of the relevant external environmental factors affecting its strategic choices and performance through PEST analysis is performed as follows: Political factors are the most crucial factors in terms of affect the performance of an industry.
|Pestel Analysis of Qantas Assignment Help - Australian Assignment Help||Qantas employs a full-time Diversity Coordinator, who is responsible for the programme.|
|It is unknown if the sentences were implemented. Stoning is a legal punishment in Qatar.|
|Politics of Qatar - Wikipedia||Messenger The most recent round of what is presented in Australia as a battle for supremacy in a two-horse race saw Qantas and Virgin Australia revealing their annual results.|
|SWOT Analysis of Qantas - Australian Assignment Help||An analysis of all these factors is likely to ensure that there would be complete evaluation of the company in terms of its strategic performance level, and thus, better overall decisions can be undertaken Moore,|
|Qantas - Wikipedia||Suzan Miqdadi Student ID: Many airlines have been making significant losses, aside from the numerous mergers; such as KLM — Air France, along with the takeovers and bankruptcies; such as North West and American Airlines.|
The political factor implies the interventions created by government in the form of policies and procedures mandated for a particular industry. In respect to airline industry, the role of political factor is significant as the government performed intervention through deregulating the industry.
The deregulation of the airline industry during s has resulted into higher level of competition among the existing players which in turn has affected the performance of airlines across the world. The political factors have significantly affected the performance of Qantas airline also, as the political unrest in Bangkok in has adversely affected the international yields of Qantas.
An assessment of the annual report of Qantas further revealed that new political and regulatory factors have direct bearings on the performance of the company.
The political instability within the Middle East regions has also adversely affected the performance of entire airline industry.
In order to cope up with the regulatory changes as imposed by the government, Qantas has included resilience and crisis management strategies into its strategic planning. This is mainly to ensure that the company can effectively respond to the crisis situation as a result of political intervention performed by the government Qantas Annual Report, The economic factors also have a direct relevance on the performance of a company within the industry.
The revenue as well as the growth possibilities of companies are directly affected by the economic performance of an economy in terms of its GDP growth rates, inflationary conditions and the unemployment and poverty rates.
The airline industry in Australia is also highly affected by the swings and roundabouts in the global and national economic systems Uwagwuna, The performance of Qantas is adversely affected by the recent global financial crisis and it not only affected the performance of Qantas, but the airline industry across the world is affected by it.
The major impact identified on the airline industry includes lower airline load factors, higher losses and because of this, there are various airlines that are no longer within business. The financial crisis has also affected Qantas and in order to effectively cope up with such adverse financial market conditions, Qantas has performed announcement of its plans to cut down around jobs Moore, Apart from this, the financial crisis has also given rise to the fuel prices and the airlines have to increase the travelling fares to cope up with the rising fuel prices.
The rise in the fuel prices has necessitated airlines to indulge into hedging practices in order to negate the impact of rising fuel prices.Political factor is very important part for airlines industries.
The political issues Qantas problem includes political stability, corruption and tax. Qantas stable with strong politic countries to run their business.
Qantas airline is the flagship airline of Australia and it operates its flights at the domestic and international destinations.
This airline started working since long and it is providing state of the art traveling services to the passengers. But, their futures will be determined within a global arena in which airline survival and success is determined by a vast array of economic, political, social and environmental factors.
Qantas. Qantas shares have fallen 5c to $ this morning as the market increasingly factors in the growing political risks surrounding the audacious $20 billion debt-laden private equity takeover.
But as the deal progresses, Howard and Costello are quickly discovering there are plenty of pitfalls threatening their work on the deal. The most recent round of what is presented in Australia as a battle for supremacy in a two-horse race saw Qantas and Virgin Australia revealing their annual results.
Dec 12, · Qantas grounded its fleet at the weekend in the latest move in a bitter battle with the unions. Qantas: Ground fighting. Oct 31st , from Banyan. The airline that stops a nation.