But one thing is certain; all professionals should have a great biography. The format is less formal, and it gives you an opportunity to highlight some interesting facts about yourself while injecting a little of your personality. The main goals of a bio are to give the reader an accurate sense of who you are and what you do, to establish expertise and credibility, and to qualify your experience and background.
How you go about writing your bio is not as challenging as you may think — as long as you are willing to approach it correctly. Unfortunately, most lawyer bios are CVs written out in paragraph.
They have no point and no personality. They fail to tell the reader much of anything aside from education and bar admissions. This is not to say that you cannot include your CV on your site. The best place for it is on your bio page. To include it, upload a PDF version of it to your website and add a link to it on your bio page.
But a link is all your CV should be. The 7 Most Important Items to Include in Your Lawyer Bio Now that you know what your bio is not, it is time to learn what to include to make you stand out from the crowd. Your name and title right up front.
Do not make folks work hard to find your full name and the role you play. Hiding this information is irritating for prospects; it will cause them to navigate away from your bio or your website altogether. Prospective clients want to see who they might be working with.
A poorly taken headshot can hurt you as much as not having a picture in the first place. A summary of what you do for your clients.
Walk your prospects through your process.
Tell them what it is like to meet with you. Explain what you will do to help them through their specific problem. The more specific you can get here, the better.
An explanation of why you do what you do. This gets to heart of why you practice and what gets you energized each day.
It does not matter what your answer is as long as it is authentic. Highlights of relevant accomplishments or civic engagements. It is a good idea to have a short list of accomplishments and organizations on your bio page.
This can include certifications or special awards that prospects can understand or that relate directly to your practice.
This does not mean listing every Martindale Hubbell award or mentioning every county bar association you pay to be part of. A few bits of personal information. You are more than an attorney. Prospective clients like to see you admit that.
Tell them what you do in your free time or the fun activities you partake in with your family. A small snapshot of who you are as a person can go a long way. Your direct contact information.
List your direct phone line and an email address so prospects can reach you. Offer a downloadable vCard.
Offer links to relevant social media profiles, such as your LinkedIn profile or your Twitter account.It took me about a minute to fire off a new bio for them, but I realized that some folks might a bit more gun-shy about how to write one of these about themselves. Let me help.
A short bio is a good bio. Anything over a paragraph is wasted. As an example of potential clients’ attention spans, consider that the average time spent on a website is minutes. I have created a short professional bio questionnaire for my clients to use when tackling their own bios. There’s nothing fancy here, but it does help get those brain juices flowing. Write a haiku. You can write your interests in brief so the rest of your bio will be devoted to highlighting your best skills. Contact information. At the end of your biography, you should include your contact information so that your readers will know where to reach you for more details about your work.
Cater your bio to. At some point, we all need to write something about ourselves - perhaps a self introduction letter, or a profile on a social networking site, or a resume sample, or a biography.
A biography is the description of a person's life in a manuscript. How to Write a Short Professional Bio (With Templates and Examples) by Charley Example: When not traveling, Mark enjoys practicing for marathons, going on hikes, and planning for the next adventure with the wife and kids.
Step 5. Contact Details and Call to Action. In a nutshell, professional bio is your juju to empower your professional network. Well, you can find out how to create a five-star professional bio by clicking here. But before that, you should see some examples of first-rate professional bios.
No matter what the audience or the tone, there are a few things to remember that will make writing your bio easier.
Thanks to Nicole, at Black Coffee Communication, here are the 9 steps on how to write a bio for your blog that makes you stand out..
Writing a short bio that grabs your audience. Professional Biography Example: Look and Learn. If you look at any professionally-written sample of biography, you can see that it’s a well-structured piece of writing.
Documenting somebody’s life may not be as simple as it seems. But nothing is too complicated as long as you have a plan to follow.