These are political or legal factors affecting the organization, such as legislation or government policy, stability of the government, government attitudes to competition and so on. These are economic factors such as tax rates, inflation, interest rates, exchange rates, consumer disposable income, unemployment levels and so on. These are social, cultural or demographic factors i. These are changes in technology that an organization might use and impact on the way work is done, such as new system or manufacturing processes.
The industry has evolved greatly over the past twenty years thanks to technological advances, keeping pace with growing demand for convenience foods. This sector calls for greater demand for packaging to ensure safe, fresh, easy-to-use products.
Demand for better quality foods and in greater quantity means the food industry drives several other industries such as convenience stores, supermarkets, hypermarkets and gasoline outlets with grocery sections. Supermarkets and hypermarkets represent the biggest market share in terms of sales. Food retail is dominated by outfits in the EU and the US, growing their market share in emerging nations and small retailers accounting for an increasing share of food sales.
The 15 leading global supermarket companies represent around one third of global supermarket sales. The industry is not concentrated, with the 50 leading food manufacturers representing under a fifth of world packaged food sales. Food manufacturers are developing specialized product lines to remain competitive and direct growth rather than the traditional approach of diversifying product portfolios.
Regional markets and product lines may be concentrated, though the global food industry is not. Areas exhibiting market concentration include sales of branded goods such as baby food and breakfast cereal.
The food industry encompasses several categories of food including: Technological advances, better packaging practices and packaging facilitating smaller portions are fuelling the market. Meat products lead the market representing a quarter of overall value.
The EU represents close to half of the overall world market for canned food. The dairy market is fuelled by end-use market demand and new product applications. The industry has fared the global economic crisis well, showing strong growth. Changing habits in food culture mean varied tastes increasing demand for ethnic foods and newer formats such as microwaveable food products.
Convenience is key as consumer demand focuses on processed, ready-to-eat, packaged goods. Demand exceeds supply in certain food markets such as lactic acid in industrial applications in food and the beverages market.
Though the US may have traditionally topped food output, production in India, Russia and China has been climbing steadily. As food prices continue to rise due to higher oil prices and drought in grain producing regions, scarcity has become a central concern in the food industry.
To promote independence, nations are concentrating on meeting domestic demand for food.
Governments have begun snapping up agricultural land in other countries to grow food crops for domestic markets, with Asia and the Middle East buying farmland in African nations such as Ethiopia.
Moving forward environmental concerns will lead to growth in green packaging and organic foods. The industry will equally concentrate on safety measures following concern over potential health risks from food such as mad cow disease.
Leading Food Industry Associations.An effective way to analyse key features of the external environment is to use PESTLE analysis. Examples for each element of the PESTLE framework include: POLITICAL Competition policy Industry regulation Mintel Chocolate Confectionery Overview Report.
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